SEO (search engine optimization) is the process of increasing your website’s organic (unpaid) search engine traffic by making it more visible and relevant to users. It involves creating and publishing content that is unique, valuable and relevant to your audience.

Getting more traffic to your site through organic search is one of the most effective ways to gain online exposure and grow your business. That’s why it’s essential to have your website optimized for search engines like Google, Bing and Yahoo.

What is Search Engine Optimisation?

Search Engine Optimisation is the process of improving your website’s rankings in the free, organic or natural search results from Google, Bing and other major search engines. It helps your website gain visibility and increase its traffic, leads and sales. Read more

What is the history of SEO?

Search engines have been around for a long time and have grown to become the primary way people find information on the web. Back in 1991, when the first website was launched and information became crowded, there was a need for more structure and better ways to search. In order to help websites, search engines created algorithms that would scan the internet for websites and match them with what a user was searching for.

But with search engines continually changing their algorithms and adjusting their priorities, it’s difficult for businesses to keep up with the latest SEO best practices. That’s why it’s important to work with an experienced digital marketing agency that understands the importance of a successful SEO campaign and can implement proven strategies to drive traffic to your site from Google and other leading search engines.

Why should I use an SEO expert?

SEO is a complex and time-consuming process that requires experience and an understanding of how search engines analyze sites. It is also challenging to stay upto-date with the hundreds of changes that major search engines make to their search algorithms, requiring that you rely on an expert to navigate the everchanging world of SEO and deliver a powerful online presence for your brand.